In today’s fast-paced research environment, new research requires an efficient science communication strategy to get noticed. By integrating various channels and outputs to create a cohesive story from your research, a holistic approach ensures that your target audience recognises your project, starts to trust you and eventually your science.
Why should I plan your science communication campaigns?
Whether you are starting a new research project or advancing your current one, a holistic science communication strategy can help you connect with your target audience.
Together, we can increase your project’s visibility, enhance engagement, facilitate knowledge transfer and convey the real-world impact of your scientific work.
Tell me about
- The goal of the project (education, regular blogging project, community-building)
- The output formats or campaigns (website, publications, articles, blog posts, social media channels)
- The audience (other scientists from your field, scientists from outside of your field, non-experts)
- The origin of the content (research results, research project, conference)
and I will plan and execute your long-term science communication campaigns and content calendar for your channels
Which science communication campaigns should we start?
Since every scientific project is slightly different, each of them needs a unique holistic science communication strategy. Based on your target audience, the key message and goal of your project, we will decide to start any of the following campaigns:
- Create a designated website for your science communication project
- Create and publish a science blog, podcast, video channel or webinar series where you regularly share news or research findings
- Optimise your online content for search engines (SEO) and AI tools (AEO) so users can find the project using keywords
- Create and publish a newsletter, either on social media or via an email subscription platform, to share your latest news with subscribers
- Start and run one or several social media platforms to share your research project globally and build a community
- Create informative and educational material, such as fact sheets, infographics, posters, ebooks, graphical abstracts, etc., to make your research accessible and shareable for different platforms
How can we repurpose scientific content?
A holistic science communication strategy does not mean creating every piece of content from scratch. Often, your research project already contains valuable material that can be turned into several clear, credible and reusable communication assets.
With the science content repurposing package, I help you make better use of existing content, such as:
- Scientific publications and reports
- Issue briefs and white papers
- Conference talks and webinar recordings
- Course material and workshop notes
- Meeting notes, interview transcripts or expert discussions
- Blog posts, newsletters or website pages that could reach a wider audience
Together, we can turn one core piece of scientific expertise into several formats for different audiences and platforms. For example:
- A report can become a blog post, LinkedIn series, newsletter and executive summary
- A webinar can become an article, social media posts, email campaign and follow-up resource
- An issue brief can become shorter public-facing explainers, website content and campaign messages
- A course module can become promotional content, companion reading and social media posts
This helps you communicate consistently without constantly starting from a blank page. It also makes your science communication more efficient because each asset supports the others and reinforces the same key message.
Depending on your goals, I can help you:
- Identify which existing content is worth repurposing
- Define the key message and audience for each output
- Create a content map for different channels
- Rewrite complex material for non-specialist or mixed audiences
- Adapt long-form content into shorter formats
- Plan a content calendar around one central research theme
- Keep the scientific nuance intact while making the content easier to understand
This package is especially useful for research organisations, scientific associations and science-led businesses that already produce valuable knowledge but want to increase its reach, visibility and long-term impact.
How will we measure the success of the holistic science communication strategy?
Based on the goals of your science communication project, we will together define measurables that I will analyse and share with you regularly. Such data will help us understand whether we are reaching your goals and whether the communication project fulfils its purpose. These measurables can include the following data:
- Website visitors and Google Analytics
- Downloads and clicks on external links
- Social media followers, post engagement and interactions with the audience
- Social media shares of your website, blog posts, podcast episodes, videos and newsletters
- Blog, newsletter, podcast or video channel followers or subscribers and webinar attendees
- Nature of feedback, messages and comments on blog and social media posts
- Sign-ups for webinars and online community projects
- Hashtag usage on social media platforms
Why should I create your holistic science communication strategy?
After having worked as an academic researcher for several years, I became a science communicator and science writer. My first science communication project was BacterialWorld, an educational blog to tell engaging stories about how bacteria impact our daily lives.
By starting this blog, I learnt how to holistically create an online science communication project, including science writing, website building, social media and email marketing, SEO and follower engagement. I learnt how to evaluate the impact of a science communication project and even created and published a colouring book for children and adults.
Using my experience and willingness to learn more about science communication and find new ways to engage audiences, I took on different clients for whom I created holistic science communication strategies. I created and designed various websites and blogs, optimising them for SEO, and I started and keep running social media accounts to promote these projects and their content. As an additional output, I create informative, engaging and illustrative material about scientific topics and concepts.
As I enjoy launching novel and far-reaching science communication projects, I would be happy to help you raise awareness for your research project. By combining different campaigns into a holistic science communication strategy, we make sure that your project gets the attention it deserves.
